Alberto SerranoProduct designer & DeveloperI create digital products where technology, design, and user experience work in harmony. My approach combines the structured thinking of engineering with the creativity of design to build software with intention and purpose.
About meElectronic engineer, designer, and product developer
My approachMy journey began in engineering, where I learned to think in systems, logic, and structure. Over time, I discovered design and user experience, which allowed me to explore another dimension of digital products: how they feel, how they are understood, and how they are experienced.Today, I work at the intersection of technology and creativity. I don’t separate design from development; both are part of the same building process. I believe the best digital products are created when functionality and aesthetics are developed together. To me, good software doesn’t just solve problems, it should also look good and feel good to use.
Featured projects.
I attend: Guest management platform that allows users to create digital invitations, build guest lists, share events, receive responses, and manage attendees in one place. Founded and developed from scratch as my own startup, I have led the product end-to-end, continuously designing, building, and improving the platform.
Stack
FigmaIllustratorReact.jsNext.jsNode.jsSupabase
Employee Console Redesign: Complete redesign of an internal employee platform, transforming a legacy Vue-based system into a modern, scalable experience built with Next.js. Led the design from the ground up, redefining the interface, structure, and visual system to improve clarity, usability, and consistency across the platform.
Stack
FigmaIllustratorNext.js
WhatsApp Customer Platform: Custom-built platform for customer support teams, replicating the WhatsApp Web experience while introducing internal collaboration tools for managing client conversations. Designed and developed a system that allows teams to send and receive messages through the official WhatsApp API, while enabling internal discussions alongside customer chats.
Stack
FigmaIllustratorNext.jsWhatsApp API (Meta)
FramaTech Website Redesign: Redesign of FramaTech’s website, transforming it into a more modern, functional, and brand-aligned digital experience. Led the design process from scratch, redefining the visual identity, layout, and user experience while introducing new features tailored to the company’s needs.
Stack
FigmaIllustratorLiquidVue.js
Visual & Brand Work.
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Alberto SerranoProduct Designer & Developer
